- July 31, 2025
The Sill got millennials obsessed with houseplants. Now a new CEO aims to conquer the $11 billion outdoor gardening market
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- by Emma Hinchliffe, Sara Braun
- July 02, 2025
- in tech-for-education
Growth trajectory. Many of the direct-to-consumer brands of the 2010s succeeded by targeting millennial customers who had a lot in common with those companies foundersthey were young and living in ma… [+7826 chars] Show more...
Millennial-favorite houseplant startup the Sill hired a new CEO to tackle the $11 billion consumer gardening industry as customers buy houses.
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